Our TLDs

Four applications, one standard

Generic, positive, non-controversial, and useful to wide audiences. Each TLD will operate as an open namespace, available to all registrants through ICANN-accredited registrars.

.bewell

A commonly used phrase of goodwill. In a positive way, it says "we wish you well" and "we want to help you be well." It is an expression of goodwill rather than a designation of licensed services; no license or qualification is associated with the phrase.

.bewell will operate as a general-purpose namespace in the family of .fitness, .fit, .care, .yoga, and .life.

.etc

A commonly used generic abbreviation, short for "et cetera," in continuous English usage since 1418 and defined by the Oxford English Dictionary as "and the rest; and so forth; and so on." It indicates that there is something more to come.

We think it is a great way to suggest there is more to learn by visiting a website under the .etc top-level domain. Others in its family include .xyz, .site, .online, .info, .world, .space, and .zone.

.joinus

An open invitation in two words. .joinus is built for communities, causes, clubs, teams, congregations, and events, any group that wants people to take part.

It will operate as an open, general-purpose namespace available to all registrants.

.whatsnew

The question everyone asks. .whatsnew is a natural ending for product launches, announcements, release notes, newsletters, and everything current.

It will operate as an open, general-purpose namespace available to all registrants.

The Process

ICANN New gTLD Program, 2026 Round

Our applications are part of ICANN's New gTLD Program 2026 Round, the first expansion of the internet's top-level namespace since 2012. Following evaluation and delegation, our TLDs will become available to the public through ICANN-accredited registrars worldwide.