TLD1 LLC exists to expand the supply of meaningful, memorable, and positive names available to the next generation of internet creators.
The internet has six billion users around the world, but our research shows that fewer than 200 million are active content creators, publishers, sellers, influencers, or sharers of information. The divide between consumers and creators is huge, less than four percent of all internet users do more than consume information. Every one of them needs an address of their own.
As AI agents increasingly mediate how people find information, a domain remains the one address a person or business fully controls, and demand for distinctive, trustworthy online addresses will grow as the creator population expands.
Our string selection reflects that mission. We have applied for strings that are generic, positive, non-controversial, and useful to wide audiences, and we will operate them as open TLDs available to all registrants through ICANN-accredited registrars.
TLD1 LLC is committed to open registration, competitive and transparent pricing including accessible first-year pricing, and active DNS abuse prevention through our contracted, ICANN-evaluated registry service providers.
Serial entrepreneur with a career of building, growing, and successfully selling companies across the retail, web services, and insurance industries.
John Alagna is a serial entrepreneur who has spent his career building companies, growing them, and selling them well. He built and exited three clothing businesses in the retail industry and sold his web design firm before founding Carolina Heritage Insurance, a Hilton Head Island brokerage specializing in high-net-worth personal insurance.
He grew Carolina Heritage into one of the leading independent brokerages on the East Coast, and in 2024 sold the firm to Relation Insurance Services, a top-25 national brokerage and one of the fastest growing in the United States.
TLD1 LLC is his next build: owning and operating new top-level domains as long-term internet infrastructure.
More than 25 years in the domain name industry across the registry and registrar businesses, and co-author of How to Get Your Own Top-Level Domain.
Joe Alagna has spent more than 25 years in the domain name industry, with 18 years on the registry side of the business and 8 in the registrar business. During ICANN's 2012 new gTLD round he worked directly with more than 60 successful applications, most of which have done well and exited successfully since applying.
His career includes more than a decade at CentralNic, registry work at Afilias, the registrar business at 101domain, and his current full-time role with it.com Domains, one of the first ICANN-evaluated Registry Service Providers for the 2026 round, where he and the team scaled the it.com registry from zero to more than 200,000 domains under management in under two years. it.com Domains serves as TLD1 LLC's contracted registry service provider, and Joe serves TLD1 in an advisory capacity.
He has attended more than fifty ICANN meetings and is the co-author of How to Get Your Own Top-Level Domain (2025, with Andrey Insarov). Joe advises TLD1 LLC on string strategy, the ICANN process, and registry operations.
